Internal Linking
Anchor Text Over-Optimization Checker
Check whether your internal link anchor text is naturally varied or repetitively exact-match.
Check My WebsiteWhat is Anchor Text Over-Optimization?
Anchor text helps Google understand what a linked page is about, but using the identical exact-match keyword phrase for every internal link to a page is an unnatural pattern search engines can discount or flag, rather than the varied, natural language real websites tend to use.
Why Fixing This Helps
- ✓Use natural anchor text variation that still signals topical relevance
- ✓Reduce the risk of anchor text patterns looking manipulative
- ✓Improve the readability and usefulness of links for real visitors
Check Your Website
Enter your website URL to check for this issue.
Frequently Asked Questions
Should I avoid exact-match anchors entirely?
No - using them occasionally is fine and helpful. The issue is exclusively or overwhelmingly using the same exact phrase for every link to that page.
What's a good anchor text mix?
A blend of exact-match, partial-match, branded, and natural phrase anchors that read the way a real writer would link.