Google Business Profile
GBP Category Misalignment Checker
Check whether your Google Business Profile's primary and secondary categories match your actual services.
Check My WebsiteWhat is GBP Category Misalignment?
GBP category selection is one of the strongest local ranking factors, but businesses often pick an overly broad primary category, or one that no longer matches their actual core service, to try to appear for more searches. This usually backfires by weakening relevance for the searches that actually matter most.
Why Fixing This Helps
- ✓Improve local ranking relevance by matching categories to actual core services
- ✓Increase visibility for the specific searches your business should win
- ✓Avoid category-based suppression from irrelevant or misleading choices
Check Your Website
Enter your website URL to check for this issue.
Frequently Asked Questions
Should I pick the broadest possible category?
No - the most specific category that accurately describes your primary business is generally the strongest choice.
How many secondary categories should I add?
Only ones that genuinely apply to services you offer - irrelevant secondary categories don't help and can dilute relevance.