Inconsistent NAP Checker
Check whether your business Name, Address, and Phone number match consistently across your website and listings.
Check My WebsiteWhat is Inconsistent NAP?
NAP consistency - the business Name, Address, and Phone number matching exactly across the website, Google Business Profile, and other directories - is a foundational local SEO trust signal. Even small discrepancies (a suite number missing in one place, an old phone number lingering in another) can weaken Google's confidence in the business's legitimacy and location.
Why Fixing This Helps
- ✓Strengthen local search trust and ranking signals through consistency
- ✓Reduce customer confusion from conflicting contact information
- ✓Make it easier for Google to confidently associate all listings with one business
Check Your Website
Enter your website URL to check for this issue.
Frequently Asked Questions
Where should I check for NAP consistency?
The website footer/contact page, Google Business Profile, and major directories (Yelp, Facebook, industry-specific listings).
Does formatting matter, like abbreviations?
Minor formatting differences (St. vs Street) matter less than the core facts being correct, but exact consistency is still the safest practice.