Internal Linking
Internal Link Authority Leakage Checker
Check whether your internal linking is sending ranking authority to the wrong pages.
Check My WebsiteWhat is Internal Link Authority Leakage?
Internal links pass authority throughout a site, but that authority is finite. When high-authority pages link heavily to low-value pages (like generic legal pages or outdated posts) instead of key service or product pages, the pages that should be ranking well receive less internal support than they need.
Why Fixing This Helps
- ✓Redirect internal link equity toward the pages that drive revenue
- ✓Improve rankings for priority pages without any new backlinks
- ✓Create a more intentional, hierarchy-based internal linking structure
Check Your Website
Enter your website URL to check for this issue.
Frequently Asked Questions
How do I find where authority is leaking?
Look at which pages your highest-authority pages (homepage, top blog posts) link to, and check whether those links go to strategic pages or incidental ones.
Is this the same as orphan pages?
No - orphan pages get no internal links at all, while authority leakage is about links going to the wrong pages rather than none.