Trust & Authority
Missing Local Trust Signals Checker
Check whether your website shows the local trust signals customers and Google look for.
Check My WebsiteWhat is Missing Local Trust Signals?
Local trust signals - displayed reviews, licensing and certification badges, local press mentions, association memberships, and years-in-business claims - reassure both visitors and search engines that a business is legitimate and established in its area. Their absence makes an otherwise well-optimized local page feel unproven.
Why Fixing This Helps
- ✓Increase visitor confidence and conversion with visible local proof
- ✓Support local ranking signals tied to trust and legitimacy
- ✓Stand out from competitors who haven't invested in trust-building content
Check Your Website
Enter your website URL to check for this issue.
Frequently Asked Questions
What trust signals matter most for local businesses?
Genuine customer reviews (on-site and on Google), licensing/certification info, and specific local proof like completed projects or press mentions.
Where should trust signals be placed?
Prominently on the homepage and on service/location pages - not buried on a separate 'About' page few visitors reach.